Rate parity and narrow rate parity agreements are industry agreements that limit how hotels and travel suppliers advertise their prices to the general public.
These agreements are designed to help maintain consistent public pricing across major travel websites while allowing participating suppliers to offer lower rates through approved Closed User Groups (CUGs), private membership programs, corporate travel programs, employee benefit platforms, and other restricted-access channels.
Because Hotels Etc. operates as a private membership program, participating travel suppliers can make exclusive member-only pricing available after members log into their secure accounts. This allows Hotels Etc. members to access negotiated wholesale and discounted travel rates that are not publicly displayed on traditional travel websites.
This private membership model benefits both suppliers and members by protecting publicly advertised pricing while providing qualified members with access to exclusive travel savings and negotiated offers.